Hire a professional photographer to capture high-quality images of your team, work, and completed projects.
Justin will schedule a quick call with you, we'll talk through your story and then write your compelling About Us content for your website — easy, no writing required. This storytelling opportunity will humanize your brand and create stronger connections with potential customers.
Submit photos for four additional local landing pages targeting specific service areas. These location-specific pages will capture more local search traffic and improve visibility in surrounding communities.
Onboard with our 'Get Review System'
Our "Get Review System" helps your team get more reviews.
Technicians complete a quick form on their device at the end of each job in front of the customer.
The system automatically sends an SMS and email to the customer, asking for the review.
Customers are enrolled in a smart drip campaign, sending gentle reminders to encourage review submission without being intrusive.
Consistent collection of positive reviews strengthens your brand authority, improves search rankings, and builds trust with potential customers.
Design a website section to feature local projects and customer outcomes.
Use ChatGPT and Claude to 'scrape' the website content and audit for any gaps.
Uninstall older plugins and make site load-time faster.
Onboard with our "Get Review System" that helps your team get more reviews.
Make sure jobs in ServiceTitan are accurately attributed to S.E.O.
Refresh the Google Business Profile competitor analysis with updated insights, benchmarks, and recommendations to maintain a competitive edge in local search results.
Continue strategic citation and backlink acquisition, including deep links to newly created landing pages, to strengthen domain authority and local relevance.
Add FAQs from the A.I. Phone Call Analysis; publish second content article from "People Also Ask" queries to capture additional organic search traffic.
Look at how locals are seeing you vs your competitors online and recommend strategy and positioning to compete.
Add and expand content on location-specific landing pages to strengthen visibility in priority service areas and capture local searches beyond Google Business Profile range limits.
Implement A.I. screening to ensure only valid SMS leads sent to tracking numbers trigger email notifications.
Create and test a service-specific infographic to increase on-page engagement and improve user experience.
Work with the franchisor team to audit site plugins and identify speed and performance improvements.
Draft, secure approval for, and publish a press release to increase brand mentions and visibility for A.I.-driven search engines.
Analyze customer calls to identify trends, surface common objections, and uncover opportunities to improve lead quality, conversions, and operational performance.
Refresh the Google Business Profile competitor analysis with updated insights, benchmarks, and recommendations to maintain a competitive edge in local search results.
Continue strategic citation and backlink acquisition, including deep links to newly created landing pages, to strengthen domain authority and local relevance.
Create industry-relevant keyword and long-tail FAQ content targeting "People Also Ask" queries to capture additional organic search traffic.
Add and expand content on location-specific landing pages to strengthen visibility in priority service areas and capture local searches beyond Google Business Profile range limits.
Analyze customer calls, identify trends, and uncover opportunities for improvement.
Refresh Google Business Profile competitor analysis and recommendations.
(Deferred to franchisor internal team) Make sure jobs in ServiceTitan are accurately attributed to S.E.O.
Continue strategic citations and backlinks, including deep linking to newly created landing pages.
Add customer reviews to individual service pages, specifically, reviews that mention these services, to build trust and improve conversion rates for each service offering.
Review and optimize Google Analytics tracking to ensure accurate measurement of critical user interactions and conversions.
Create popular industry keyword and long-tail FAQs and content; target "People Also Ask" searches to capture more organic search traffic.
Add additional content to location-specific landing pages to strengthen presence in key service areas and capture more local searches outside of Google Business Profile's range limits.
- Guest post link acquisition
- Published infographic
- Created two landing pages
- Completed Google Business Profile audit
- Completed on-page and backlink optimization via Semrush trial
- Submitted press release
- Indexing check/analysis
- Content article approved w/ IC corporate
- Created two landing pages
- Additional niche link acquisition
- Updated Google Business Profile analysis report
- Added more internal linking
- Created 2 local landing pages
- Performed GBP analysis
- Localized homepage and titles for Charlotte; optimized for "insulation contractor"
- Acquired profile backlinks
- Acquired guest post backlink
- Created 2 landing pages
- Updated Google Business Profile analysis
- Setup keyword rank tracking
- Embedded "Insulation" review on service page
- Embedded "Insulation Removal" review on service page
- Embedded "Noise Reduction" review on service page
- Embedded "Radiant Barrier" review on service page
- Paid guest post backlink
- Add corporate photos and service descriptions to GBP
- Created two local landing pages
- Completed Tier 1 citations audit and added missing citations
- Resolved on-page audit issues: meta descriptions updated and image alt texts added
- Purchased guest post links
- Created insulation removal FAQ
- Updated Google Business Profile competitors report
- Submitted to citation data aggregators
- Purchased builder niche directories
- Update Google Business Profile Competitors Report
- Local backlink acquisition
- Updated on-page audit for next on-page optimizations
- Enabled call transcription for A.I. Analysis
revenue attributed to
"Website - Organic"
in ServiceTitan
revenue attributed to
"Website"
in ServiceTitan
Ongoing Services & Support
- Monthly SPAM analysis and elimination in primary service area
- Google Business Profile 'insurance' with reverification and suspension support (up to 2x/year) — we get your listing back free of charge
- Continuous profile change monitoring
- Review display widgets on website
- Reviews curated for star rating and content
- Live Dashboard Report: S.E.O. Dashboard
- Real-time performance tracking and insights
- Premium WordPress hosting
- 24/7 outage monitoring service
- One hour monthly website updates included
- Two dedicated tracking numbers (GBP + Organic)
- All calls recorded and stored indefinitely
- Access to Call Tracking Metrics dashboard
- Web form submissions tracked in dedicated Google Sheet
- Integrated Organic SEO lead tracking into ServiceTitan CRM
Questions? Call, text, or email your dedicated account manager:
Justin Pettirossi
(804) 234-3118
justin@localsearchappeal.com