Insulation Commandos of Charlotte
May - Jul 2026 SEO Strategy Report
Next Steps
Actions for Simon & Team
Invest in Professional Photography
Hire a professional photographer to capture high-quality images of your team, work, and completed projects.
Join 'About Us' Call
Justin will schedule a quick call with you, we'll talk through your story and then write your compelling About Us content for your website — easy, no writing required. This storytelling opportunity will humanize your brand and create stronger connections with potential customers.
Take Local Photos for Local Landing Page Expansions
Submit photos for four additional local landing pages targeting specific service areas. These location-specific pages will capture more local search traffic and improve visibility in surrounding communities.
Featured: 'Get Review System'
Our "Get Review System" helps your team get more reviews.
On-Site Form Completion
Technicians complete a quick form on their device at the end of each job in front of the customer.
Instant SMS & Email Request
The system automatically sends an SMS and email to the customer, asking for the review.
Automated Drip Campaign
Customers are enrolled in a smart drip campaign, sending gentle reminders to encourage review submission without being intrusive.
Boost Your Online Presence
Consistent collection of positive reviews strengthens your brand authority, improves search rankings, and builds trust with potential customers.
Next Steps
Local Search Appeal
Create Website 'Local Projects' Template
Design a website section to feature local projects and customer outcomes.
A.I. Content Scrape Audit
Use ChatGPT and Claude to 'scrape' the website content and audit for any gaps.
Execute Recommendations from Site Plugin & Speed Audit
Uninstall older plugins and make site load-time faster.
Onboard with our 'Get Review System'
Onboard with our "Get Review System" that helps your team get more reviews.
ServiceTitan Campaign Attribution Setup
Make sure jobs in ServiceTitan are accurately attributed to S.E.O.
Competition Report Update (continued)
Refresh the Google Business Profile competitor analysis with updated insights, benchmarks, and recommendations to maintain a competitive edge in local search results.
Citation & Backlink Building (continued)
Continue strategic citation and backlink acquisition, including deep links to newly created landing pages, to strengthen domain authority and local relevance.
FAQ & On-Page Content Development (continued)
Add FAQs from the A.I. Phone Call Analysis; publish second content article from "People Also Ask" queries to capture additional organic search traffic.
Create Organic Competitor Report
Look at how locals are seeing you vs your competitors online and recommend strategy and positioning to compete.
Local Landing Page Content Improvement (continued)
Add and expand content on location-specific landing pages to strengthen visibility in priority service areas and capture local searches beyond Google Business Profile range limits.
Action Steps from Feb - Apr
Local Search Appeal
A.I. SMS Spam Reduction
Implement A.I. screening to ensure only valid SMS leads sent to tracking numbers trigger email notifications.
Test Infographic for Service Page
Create and test a service-specific infographic to increase on-page engagement and improve user experience.
Site Plugin & Speed Audit
Work with the franchisor team to audit site plugins and identify speed and performance improvements.
Press Release
Draft, secure approval for, and publish a press release to increase brand mentions and visibility for A.I.-driven search engines.
A.I. Call Analysis Launch (continued)
Analyze customer calls to identify trends, surface common objections, and uncover opportunities to improve lead quality, conversions, and operational performance.
Competition Report Update (continued)
Refresh the Google Business Profile competitor analysis with updated insights, benchmarks, and recommendations to maintain a competitive edge in local search results.
Citation & Backlink Building (continued)
Continue strategic citation and backlink acquisition, including deep links to newly created landing pages, to strengthen domain authority and local relevance.
FAQ & On-Page Content Development (continued)
Create industry-relevant keyword and long-tail FAQ content targeting "People Also Ask" queries to capture additional organic search traffic.
Local Landing Page Content Improvement (continued)
Add and expand content on location-specific landing pages to strengthen visibility in priority service areas and capture local searches beyond Google Business Profile range limits.
Action Steps from Oct - Jan
Local Search Appeal
A.I. Call Analysis Launch
Analyze customer calls, identify trends, and uncover opportunities for improvement.
Competition Report Update
Refresh Google Business Profile competitor analysis and recommendations.
ServiceTitan Campaign Attribution Audit
(Deferred to franchisor internal team) Make sure jobs in ServiceTitan are accurately attributed to S.E.O.
Citation & Backlink Building
Continue strategic citations and backlinks, including deep linking to newly created landing pages.
Service-Specific Reviews Integration
Add customer reviews to individual service pages, specifically, reviews that mention these services, to build trust and improve conversion rates for each service offering.
Analytics Key Events Audit
Review and optimize Google Analytics tracking to ensure accurate measurement of critical user interactions and conversions.
FAQ & On-Page Content Development
Create popular industry keyword and long-tail FAQs and content; target "People Also Ask" searches to capture more organic search traffic.
Local Landing Page Expansion
Add additional content to location-specific landing pages to strengthen presence in key service areas and capture more local searches outside of Google Business Profile's range limits.
Ongoing Services & Support
Google Business Profile Protection Suite
- Monthly SPAM analysis and elimination in primary service area
- Google Business Profile 'insurance' with reverification and suspension support (up to 2x/year) — we get your listing back free of charge
- Continuous profile change monitoring
Review Management
- Review display widgets on website
- Reviews curated for star rating and content
Analytics & Reporting
- Live Dashboard Report: S.E.O. Dashboard
- Real-time performance tracking and insights
Website Management
- Premium WordPress hosting
- 24/7 outage monitoring service
- One hour monthly website updates included
Call Tracking System
- Two dedicated tracking numbers (GBP + Organic)
- All calls recorded and stored indefinitely
- Access to Call Tracking Metrics dashboard
Lead Management
- Web form submissions tracked in dedicated Google Sheet
- Integrated Organic SEO lead tracking into ServiceTitan CRM
Questions? Call, text, or email your dedicated account manager:
Justin Pettirossi
(804) 234-3118
justin@localsearchappeal.com