Insulation Commandos of Charlotte
Feb — Apr 2026 SEO Strategy Report
Feb - Apr Next Steps
Actions for Simon & Team
01
Invest in Professional Photography
Hire a professional photographer to capture high-quality images of your team, work, and completed projects.
02
Join 'About Us' Call
Justin will schedule a quick call with you, we'll talk through your story and then write your compelling About Us content for your website — easy, no writing required. This storytelling opportunity will humanize your brand and create stronger connections with potential customers.
03
Take Local Photos for Local Landing Page Expansions
Submit photos for four additional local landing pages targeting specific service areas. These location-specific pages will capture more local search traffic and improve visibility in surrounding communities.
Next Steps
Local Search Appeal
1
A.I. SMS Spam Reduction
Implement A.I. screening to ensure only valid SMS leads sent to tracking numbers trigger email notifications.
2
Test Infographic for Service Page
Create and test a service-specific infographic to increase on-page engagement and improve user experience.
3
Site Plugin & Speed Audit
Work with the franchisor team to audit site plugins and identify speed and performance improvements.
4
Press Release
Draft, secure approval for, and publish a press release to increase brand mentions and visibility for A.I.-driven search engines.
5
A.I. Call Analysis Launch (continued)
Analyze customer calls to identify trends, surface common objections, and uncover opportunities to improve lead quality, conversions, and operational performance.
6
Competition Report Update (continued)
Refresh the Google Business Profile competitor analysis with updated insights, benchmarks, and recommendations to maintain a competitive edge in local search results.
7
Citation & Backlink Building (continued)
Continue strategic citation and backlink acquisition, including deep links to newly created landing pages, to strengthen domain authority and local relevance.
8
FAQ & On-Page Content Development (continued)
Create industry-relevant keyword and long-tail FAQ content targeting "People Also Ask" queries to capture additional organic search traffic.
9
Local Landing Page Content Improvement (continued)
Add and expand content on location-specific landing pages to strengthen visibility in priority service areas and capture local searches beyond Google Business Profile range limits.
Action Steps from Oct - Jan
Local Search Appeal
1
A.I. Call Analysis Launch
Started
Analyze customer calls, identify trends, and uncover opportunities for improvement.
2
Competition Report Update
Done
Refresh Google Business Profile competitor analysis and recommendations.
3
ServiceTitan Campaign Attribution Audit
Deferred
(Deferred to franchisor internal team) Make sure jobs in ServiceTitan are accurately attributed to S.E.O.
4
Citation & Backlink Building
Done
Continue strategic citations and backlinks, including deep linking to newly created landing pages.
5
Service-Specific Reviews Integration
Done
Add customer reviews to individual service pages, specifically, reviews that mention these services, to build trust and improve conversion rates for each service offering.
6
Analytics Key Events Audit
Done
Review and optimize Google Analytics tracking to ensure accurate measurement of critical user interactions and conversions.
7
FAQ & On-Page Content Development
Started
Create popular industry keyword and long-tail FAQs and content; target "People Also Ask" searches to capture more organic search traffic.
8
Local Landing Page Expansion
Done
Add additional content to location-specific landing pages to strengthen presence in key service areas and capture more local searches outside of Google Business Profile's range limits.
Reviews Are Crucial
Your competitors are getting reviews faster than you.
Oct - Jan Achievements
Local Search Appeal
1
January 2026
  • Created 2 landing pages
  • Updated Google Business Profile analysis
  • Setup keyword rank tracking
  • Embedded "Insulation" review on service page
  • Embedded "Insulation Removal" review on service page
  • Embedded "Noise Reduction" review on service page
  • Embedded "Radiant Barrier" review on service page
  • Paid guest post backlink
2
December 2025
  • Add corporate photos and service descriptions to GBP
  • Created two local landing pages
  • Completed Tier 1 citations audit and added missing citations
  • Resolved on-page audit issues: meta descriptions updated and image alt texts added
  • Purchased guest post links
  • Created insulation removal FAQ
3
November 2025
  • Updated Google Business Profile competitors report
  • Submitted to citation data aggregators
  • Purchased builder niche directories
4
October 2025
  • Update Google Business Profile Competitors Report
  • Local backlink acquisition
  • Updated on-page audit for next on-page optimizations
  • Enabled call transcription for A.I. Analysis
Oct - Jan Performance Snapshot
$23,235
revenue attributed to
"Website - Organic"
in ServiceTitan
Additional Reports
Ongoing Services & Support
Google Business Profile Protection Suite
  • Monthly SPAM analysis and elimination in primary service area
  • Google Business Profile 'insurance' with reverification and suspension support (up to 2x/year) — we get your listing back free of charge
  • Continuous profile change monitoring
Review Management
  • Review display widgets on website
  • Reviews curated for star rating and content
Analytics & Reporting
  • Real-time performance tracking and insights
Website Management
  • Premium WordPress hosting
  • 24/7 outage monitoring service
  • One hour monthly website updates included
Call Tracking System
  • Two dedicated tracking numbers (GBP + Organic)
  • All calls recorded and stored indefinitely
  • Access to Call Tracking Metrics dashboard
Lead Management
  • Integrated Organic SEO lead tracking into ServiceTitan CRM
Questions? Call, text, or email your dedicated account manager:

Justin Pettirossi
(804) 234-3118
justin@localsearchappeal.com
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